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SKATE HUSTLE APPAREL

Skate Hustle is Kenyan owned company run by none other than Deecy aka Sydney Yongo-KING OF SKATE 2014. I asked him several questions to clear the mystery behind SKATE HUSTLE APPAREL. This is what he got to say.



Why did you decide to call your business Skate Hustle Apparel?
It came to me while was watching the last part of the Skate video Hallelujah; during Torey Pudwill’s part. Before he started he sang Rick Ross ‘Hustlin’

There and then I thought about the local skate scene here in Kenya; how used to be like when I began skating. The difficulty skating not having sponsors ,money to purchase boards, lack of skate shops and good quality boards, discrimination from people who thought we were posers, unsupportive parents since they thought that skateboarding is not a profitable venture.

Despite all these constraints our love for skateboarding was still alive and the need to get better at it. This is called Hustle. Thus, skateboarding is our hustle, it’s our heartbeat and we are all hustlers when we are on our boards. Every day we try we hustle to get better, to land those tricks on the bolts; it represents everyone who has been in this situation. We are Skate Hustle.

What are your short and long term goals?
Short term: To set up Skate Hustle as soon as possible so that I can distribute the apparel to my team riders.
Long term: To maintain and expand Skate Hustle to an international level and standard

What goals have you achieved so far?
It has achieved unique recognition and attention to future prospects. Also, the suspense will augment activities.

How is the response of your products to skaters?
I have exposed a few ideas to the public in terms of products. I could say there is a good response. I’m due to do more but a lot is still on the foundation. I could say they haven’t seen anything yet.

Any advice you would want to give to those who are planning to start their own clothing brand?
They should do a lot of research and planning on the market. Nevertheless, choose the right business partners.

What is your view towards your competitors as an example Legendary Skateboarding?
Competitors are important since they motivate you to review your standards and make them better. Moreover, they give an impetus to improve the quality as a result you get more drive to get better or even go higher than expected.

Are you planning to diversify in other words, venture into making other products such as Marvin’s, bags, Hoodies for example?
Yes, in fact Skate Hustle is diverse. Like I said before I have only been releasing few revealed ideas. However, more is yet to come.




Get in touch with Skate hustle and Deecy
https://www.facebook.com/SkateHustle
https://www.facebook.com/sydney.yongo
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Location: Nairobi, Kenya

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